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Entrepreneurship & Startups vocabulary · Ideas & Business Models

Marketplace

Meaning in entrepreneurship & startups, with examples

/ˈmɑːrkɪtpleɪs/nounCommon term

In entrepreneurship & startups, marketplace means: A platform that connects buyers and sellers, or customers and service providers, and usually earns money by taking a fee or commission on each transaction.

In Turkish: pazar yeri, çevrim içi pazar yeri

How it is used

Examples include platforms for rides, holiday rentals, freelancers and second-hand goods. Founders talk about the two sides of a marketplace, supply and demand, and the chicken-and-egg problem of attracting both at the start. The share the platform keeps is called the take rate.

Example sentences

  1. Our marketplace connects local farmers with restaurants and takes a 10 percent commission.

  2. The hardest part of building a marketplace was getting enough sellers before the buyers arrived.

Common collocations

  • two-sided marketplace
  • online marketplace
  • take rate
  • marketplace model
  • network effectA situation in which a product becomes more valuable to each user as more people use it, as with social networks, payment systems and marketplaces.
  • business modelThe way a company creates value for customers and earns money from it: who pays, what they pay for, how much and how often.
  • B2BBusiness to business: describes companies that sell products or services to other businesses rather than to individual consumers.
  • growth hackingFast, low-cost experiments across marketing, product and data to find creative ways of getting more users and customers.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Ideas & Business Models

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