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Entrepreneurship & Startups vocabulary · Growth & Traction

Growth hacking

Meaning in entrepreneurship & startups, with examples

nounCommon term

In entrepreneurship & startups, growth hacking means: Fast, low-cost experiments across marketing, product and data to find creative ways of getting more users and customers.

In Turkish: büyüme odaklı deneyler, büyüme hackleme, growth hacking

How it is used

Popular in startups from the early 2010s; today many teams simply say growth or growth marketing. A growth hacker tests ideas such as referral programmes, viral loops and onboarding changes, measures the results and keeps what works.

Example sentences

  1. One growth hacking idea, a free month for every referral, doubled our sign-ups.

  2. We don't have a marketing budget, so growth hacking is all we can do.

Common collocations

  • growth hacker
  • growth hacking tactics
  • growth experiments
  • growth team
  • network effectA situation in which a product becomes more valuable to each user as more people use it, as with social networks, payment systems and marketplaces.
  • customer acquisition costThe average amount a company spends on sales and marketing to win one new paying customer, usually shortened to CAC.
  • retentionA company's ability to keep its customers or users over time, usually measured as the percentage who are still active or paying after a certain period.
  • go-to-market strategyA plan for how a company will bring a product to customers: who it will target first, how it will reach them, how it will sell and at what price.

More terms: Growth & Traction

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