Churn

How it is used

Used as a noun (high churn, churn rate) and as a verb (customers churn). Subscription startups track customer churn and revenue churn. Even fast growth cannot save a product if churn is high, because new customers simply replace the ones you lose.

Example sentences

1. Monthly churn dropped from 6 to 3 percent after we added annual plans.

2. Most of our churn happens in the first 30 days, so we're fixing onboarding.

Common collocations

• churn rate
• reduce churn
• high churn
• customer churn
• revenue churn

Related terms

• retentionA company's ability to keep its customers or users over time, usually measured as the percentage who are still active or paying after a certain period.
• lifetime valueThe total revenue or profit a company expects to earn from one customer during the whole time that customer keeps buying, often shortened to LTV.
• MRRMonthly recurring revenue: the predictable income a subscription business earns every month from active customers, not counting one-off fees.
• subscription modelA business model in which customers pay a regular fee, usually monthly or yearly, to keep using a product or service.

This word in other fields

The same English word can have a different meaning in another field:

• churn · Software Engineering
• churn · Data Science & Analytics
• churn · Product Management
• churn · Sales & Retail
• churn · Customer Service

More terms: Growth & Traction

• traction
• scale
• go-to-market strategy
• growth hacking
• hockey-stick growth
• north star metric
• network effect