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Sales & Retail vocabulary · Pitches & Demos

Benefit

Meaning in sales & retail, with examples

/ˈbenɪfɪt/nounCore term

In sales & retail, benefit means: The real advantage a customer gets from a product, such as saving time or money, as opposed to a feature, which is simply what the product has or does.

In Turkish: fayda, kazanım, yarar

How it is used

A basic idea in selling: “features tell, benefits sell.” You explain, highlight or sell the benefits. A common technique is to link each feature to a benefit with phrases like “which means that…”.

Example sentences

  1. Don't just say it has a 12-hour battery; explain the benefit: no charging during the working day.

  2. The main benefit for the customer is lower energy bills.

Common collocations

  • key benefits
  • features and benefits
  • highlight the benefits
  • customer benefit
  • value propositionA short, clear statement of what a customer gains from a product and why it is better for them than the other options.
  • pain pointA specific problem or frustration that a customer has, which a product or service could solve.
  • sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.
  • demoA live showing of how a product works, given to a potential customer so they can see how it would solve their problem.

More terms: Pitches & Demos

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