Battlecard

How it is used

Use for quick internal preparation; comparative claims should be current, specific and supportable.

Example sentences

1. The battlecard reminds reps to ask about maintenance costs before comparing purchase prices.

   The card supplies a focused question for a competitive conversation.

2. We removed an outdated claim from the battlecard after the competitor changed its warranty.

   Competitive guidance needs revision when the underlying offer changes.

Common collocations

• competitive battlecard
• update a battlecard

Related terms

• sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.
• benefitThe real advantage a customer gets from a product, such as saving time or money, as opposed to a feature, which is simply what the product has or does.

More terms: Pitches & Demos

• demo
• value proposition
• rapport
• elevator pitch
• pain point
• case study
• technical validation
• reference call
• consultative selling
• value selling
• compliance matrix