Elevator pitch

How it is used

Used at networking events, trade fairs, interviews and on the phone. You prepare, practise or deliver an elevator pitch. It should answer three questions: who you help, what problem you solve and why you are different.

Example sentences

1. At the fair, you only have 30 seconds, so make your elevator pitch count.

2. Her elevator pitch was so clear that the buyer asked for a meeting on the spot.

Common collocations

• prepare an elevator pitch
• 30-second elevator pitch
• perfect your elevator pitch

Related terms

• sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.
• value propositionA short, clear statement of what a customer gains from a product and why it is better for them than the other options.
• cold callA phone call to a person or business that has had no earlier contact with you, made to introduce a product and start a sales conversation.
• rapportA friendly, trusting connection between two people that makes communication easy, for example between a salesperson and a customer.

This word in other fields

The same English word can have a different meaning in another field:

• elevator pitch · Entrepreneurship & Startups
• elevator pitch · Job Interviews & Careers

More terms: Pitches & Demos

• demo
• pain point
• benefit
• case study