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Marketing vocabulary · Marketing Mix & Product

Promotion

Meaning in marketing, with examples

/prəˈmoʊʃn/nounCore term

In marketing, promotion means: All the ways a company communicates with customers to persuade them to buy, such as advertising, PR, social media, special offers and personal selling.

In Turkish: tutundurma, tanıtım, promosyon

How it is used

As one of the four Ps it covers all marketing communication. As a countable noun, “a promotion” usually means a short-term offer such as a discount or a free gift, also called a sales promotion. Outside marketing, a promotion is a move to a higher job.

Example sentences

  1. The summer promotion gives a free beach towel with every two packs.

  2. We have a great product at the right price, but our promotion has been weak.

Common collocations

  • sales promotion
  • run a promotion
  • in-store promotion
  • promotion mix
  • price promotion
  • four PsAn easy way to remember the four main parts of the marketing mix: product, price, place (where and how it is sold) and promotion (how it is communicated).
  • marketing mixThe set of decisions a company makes about its product, price, distribution and promotion in order to reach and win its target customers.
  • discountA reduction in the usual price of a product or service, often offered for a limited time or only to certain customers.
  • advertisingPaid messages in media such as TV, radio, websites, newspapers or billboards that promote a product, service or brand; also the industry that creates them.
  • public relationsManaging how an organisation is seen by the public and the media, mainly through news coverage, events, statements and relationships rather than paid ads.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Marketing Mix & Product

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