E-commerce vocabulary · Conversion and Analytics

Order defect rate

Meaning in e-commerce, with examples

nounAdvanced term

In e-commerce, order defect rate means: The proportion of assessed orders that meet a marketplace's defined criteria for order-related problems.

In Turkish: sorunlu sipariş oranı

How it is used

Often shortened to ODR; check the platform's included problem types, assessment window and counting rules.

Example sentences

  1. The order defect rate report included disputed orders even when the products were undamaged.

    Defect refers to defined order problems rather than only manufacturing faults.

  2. We checked the affected orders before explaining the rise in order defect rate.

    The aggregate metric needs order-level evidence to explain its movement.

Common collocations

  • monitor order defect rate
  • order defect rate report
  • reduce order defect rate

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