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E-commerce vocabulary · Conversion and Analytics

Repeat customer

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, repeat customer means: A customer who buys from the same store more than once; the share of such customers is a key sign of loyalty and long-term growth.

In Turkish: tekrar alışveriş yapan müşteri, geri dönen müşteri, sadık müşteri

How it is used

Used in reports and marketing planning. Teams track the repeat purchase rate and try to turn first-time buyers into repeat customers with good service, emails and loyalty programs. Returning customer is also common.

Example sentences

  1. Repeat customers made up 40% of our orders last quarter.

  2. A late first delivery makes it much less likely that someone becomes a repeat customer.

Common collocations

  • repeat customers
  • repeat purchase rate
  • returning customer
  • first-time buyer
  • customer lifetime valueAn estimate of the total revenue, or profit, a business can expect from one customer over the whole time they keep buying from it.
  • one-click checkoutA fast way to buy in which the customer's saved address and payment details are used, so the order can be placed with a single click or tap.
  • customer serviceThe team and the work of helping customers before and after a purchase, by answering questions and solving problems with orders, deliveries and returns.
  • average order valueThe average amount a customer spends in one order, found by dividing total revenue by the number of orders in the same period.

More terms: Conversion and Analytics

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