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E-commerce vocabulary · Online Stores and Marketplaces

Omnichannel

Meaning in e-commerce, with examples

/ˈɑːmniˌtʃænəl/adjectiveCommon term

In e-commerce, omnichannel means: Describes selling through several connected channels, such as an online store, app, marketplaces and physical shops, that share stock, customer data and one experience.

In Turkish: bütünleşik çok kanallı, tüm kanallı, omnichannel

How it is used

Common in retail strategy: an omnichannel strategy, experience or retailer. Examples are click and collect, returning online orders in a shop and seeing store stock online. Turkish teams often keep the English word.

Example sentences

  1. Our omnichannel strategy lets customers return online orders in any of our 40 stores.

  2. To be truly omnichannel, the website must show real-time store stock.

Common collocations

  • omnichannel strategy
  • omnichannel experience
  • omnichannel retailer
  • omnichannel and multichannel
  • click and collectA service in which customers order online and pick up their items from a physical store or collection point instead of having them delivered.
  • inventoryAll the products a business has available to sell, and the records that show how many of each item are in stock and where.
  • direct-to-consumerDescribes a brand that makes its own products and sells them straight to customers, mainly through its own online store, without wholesalers or retail chains.
  • online storeA website or app where a business shows its products and customers can order and pay for them without visiting a physical shop.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Online Stores and Marketplaces

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