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E-commerce vocabulary · Online Stores and Marketplaces

Storefront

Meaning in e-commerce, with examples

/ˈstɔːrfrʌnt/nounCommon term

In e-commerce, storefront means: The customer-facing part of an online store: the pages, design and navigation that shoppers see, as opposed to the admin panel behind it.

In Turkish: vitrin, mağaza ön yüzü, online vitrin

How it is used

Used by developers, designers and marketplace sellers. You design, customize or launch a storefront; marketplaces also give brands a branded storefront page. In technical talk, the storefront is the front end.

Example sentences

  1. We redesigned the storefront but kept the same back-end system.

  2. Our storefront on the marketplace now shows a banner for the summer collection.

Common collocations

  • online storefront
  • customize the storefront
  • storefront design
  • brand storefront
  • online storeA website or app where a business shows its products and customers can order and pay for them without visiting a physical shop.
  • headless commerceA way of building an online store in which the customer-facing front end is separate from the back-end commerce system, and the two communicate through APIs.
  • e-commerce platformSoftware used to build and run an online store, covering the product catalog, cart, checkout, payments, orders and integrations with other tools.
  • category pageA page that shows a group of related products, such as 'women's shoes', usually as a grid that shoppers can sort and filter.

More terms: Online Stores and Marketplaces

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