Okuzeka
E-commerce vocabulary · Cart and Checkout

Cart abandonment

Meaning in e-commerce, with examples

nounCore term

In e-commerce, cart abandonment means: The situation in which a shopper adds products to the cart but leaves the site without completing the purchase.

In Turkish: sepeti terk etme, sepet terki

How it is used

A key problem and metric in online retail. Teams measure the cart abandonment rate and try to reduce it with simpler checkout, clear shipping costs and reminder emails. Common reasons are surprise fees, forced account creation and slow pages.

Example sentences

  1. Our cart abandonment rate is close to 75%, which is high even for mobile.

  2. Showing the delivery fee earlier helped us reduce cart abandonment.

Common collocations

  • cart abandonment rate
  • reduce cart abandonment
  • high cart abandonment
  • causes of cart abandonment
  • abandoned cart emailAn automatic email sent to a shopper who left items in the cart without buying, reminding them of the products and inviting them to finish the order.
  • shopping cartThe part of an online store that keeps the products a customer has chosen until they are ready to pay, showing quantities and the total price.
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.
  • guest checkoutA way of completing a purchase without creating an account or logging in; the customer only gives the details needed for the order.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Cart and Checkout

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