Okuzeka
E-commerce vocabulary · Cart and Checkout

Guest checkout

Meaning in e-commerce, with examples

nounCore term

In e-commerce, guest checkout means: A way of completing a purchase without creating an account or logging in; the customer only gives the details needed for the order.

In Turkish: üye olmadan alışveriş, misafir olarak ödeme

How it is used

Used in conversations about conversion and checkout design. Stores offer, allow or remove guest checkout; customers check out as a guest. Forcing people to register is a well-known cause of abandoned carts.

Example sentences

  1. Since we added guest checkout, first-time buyers complete their orders more often.

  2. Guest checkout customers can still create an account after they pay.

Common collocations

  • offer guest checkout
  • check out as a guest
  • guest checkout option
  • guest orders
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.
  • cart abandonmentThe situation in which a shopper adds products to the cart but leaves the site without completing the purchase.
  • one-click checkoutA fast way to buy in which the customer's saved address and payment details are used, so the order can be placed with a single click or tap.
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.

More terms: Cart and Checkout

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