Okuzeka
E-commerce vocabulary · Cart and Checkout

Add to cart

Meaning in e-commerce, with examples

phraseCore term

In e-commerce, add to cart means: The action of putting a product into the online shopping cart, and the name of the button on product pages that does it.

In Turkish: sepete ekle, sepete ekleme

How it is used

Used as a verb phrase (add something to the cart) and as a noun or adjective: the add-to-cart button, add-to-cart rate, an add-to-cart event in analytics. Analysts often say 'add to carts' or 'ATCs' for the number of additions.

Example sentences

  1. Many visitors add to cart but never reach the payment step.

  2. The add-to-cart button is hidden below the photos on small screens.

Common collocations

  • add-to-cart button
  • add-to-cart rate
  • add an item to the cart
  • add to cart event
  • shopping cartThe part of an online store that keeps the products a customer has chosen until they are ready to pay, showing quantities and the total price.
  • product pageThe page of an online store that shows one product in detail, with its photos, price, description, options and an add-to-cart button.
  • checkoutThe final steps of buying online, where the customer enters an address, chooses delivery and payment, and places the order.
  • conversion funnelThe series of steps shoppers go through before buying, such as visiting, viewing a product, adding to cart and checking out, with fewer people at each step.
  • wishlistA saved list of products a shopper is interested in but not ready to buy yet, often marked with a heart icon.

More terms: Cart and Checkout

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