Okuzeka
E-commerce vocabulary · Cart and Checkout

Abandoned cart email

Meaning in e-commerce, with examples

nounCommon term

In e-commerce, abandoned cart email means: An automatic email sent to a shopper who left items in the cart without buying, reminding them of the products and inviting them to finish the order.

In Turkish: sepet hatırlatma e-postası, terk edilmiş sepet e-postası

How it is used

One of the most profitable automated emails in e-commerce. Stores set up a series of abandoned cart emails, sometimes with a discount in the last one. It only works for shoppers who gave an email address and agreed to receive messages.

Example sentences

  1. Our abandoned cart email goes out one hour after the shopper leaves the site.

  2. About one in ten abandoned cart emails leads to a completed order.

Common collocations

  • abandoned cart email
  • abandoned cart series
  • cart recovery
  • send a reminder email
  • cart abandonmentThe situation in which a shopper adds products to the cart but leaves the site without completing the purchase.
  • shopping cartThe part of an online store that keeps the products a customer has chosen until they are ready to pay, showing quantities and the total price.
  • discount codeA short code a customer types at checkout to get a lower price, a fixed amount off or free shipping.
  • conversion rateThe percentage of visitors or sessions that end with a purchase; for example, 2 orders from 100 visits is a 2% conversion rate.

More terms: Cart and Checkout

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