Okuzeka
Social Media & Content Creation vocabulary · Algorithms and Analytics

Click-through rate

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, click-through rate means: The percentage of people who click on something after seeing it, such as a thumbnail, a link or an ad.

In Turkish: tıklama oranı, CTR

How it is used

Usually shortened to CTR (C-T-R). YouTube shows an impressions click-through rate for each video, which mainly depends on the thumbnail and title. You improve, raise or test your CTR.

Example sentences

  1. The new thumbnail raised our click-through rate from 3% to 7%.

  2. A high click-through rate means little if people leave after ten seconds.

Common collocations

  • improve the click-through rate
  • impressions click-through rate
  • low CTR
  • CTR test
  • thumbnailThe small preview image people see before they click on a video, used to attract attention and show what the video is about.
  • impressionOne display of a piece of content on someone's screen; every time a post is shown, even to the same person, counts as one impression.
  • clickbaitA title, thumbnail or caption that exaggerates or misleads to make people click, often promising more than the content delivers.
  • audience retentionA measure of how much of a video people watch before they leave, often shown as a graph or a percentage.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Algorithms and Analytics

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: