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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Search intent

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, search intent means: The real goal behind a search, for example to learn something, find a specific site, compare options or buy something.

In Turkish: arama niyeti, kullanıcı niyeti

How it is used

Used when choosing keywords and planning pages. SEO teams try to match or satisfy search intent, and often group it into informational, navigational, commercial and transactional intent.

Example sentences

  1. People searching 'best running shoes' want comparisons, so a single product page won't match the search intent.

  2. Check the search intent before you pick a keyword for the article.

Common collocations

  • match search intent
  • user intent
  • informational intent
  • transactional intent
  • keywordA word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.
  • SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
  • long-tail keywordA longer, more specific search phrase that fewer people search for, but that usually shows clearer intent and faces less competition.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.

More terms: Search Engine Optimization (SEO)

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