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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Meta description

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, meta description means: A short summary of a web page written in its HTML code, which search engines may show under the page title in search results.

In Turkish: meta açıklama

How it is used

Written by SEO specialists and content editors for each important page. It is not a direct ranking factor, but a good one can raise click-through rate. Search engines sometimes show other text from the page instead.

Example sentences

  1. Half of the product pages have no meta description, so Google is pulling random text.

  2. We rewrote the meta descriptions to mention the price and free delivery.

Common collocations

  • write a meta description
  • missing meta description
  • meta tags
  • meta title
  • title tagThe HTML element that gives a page its title; search engines usually show it as the clickable headline of a search result.
  • click-through rateThe percentage of people who click a link, ad or email after seeing it, calculated as clicks divided by impressions.
  • SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
  • on-page SEOSEO work done on the page itself, such as improving the content, headings, title tag, images and internal links.

More terms: Search Engine Optimization (SEO)

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