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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

SERP

Meaning in digital marketing & SEO, with examples

/sɜːrp/abbreviationCore term

In digital marketing & SEO, SERP means: Short for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.

In Turkish: arama sonuç sayfası, SERP

How it is used

Used by SEO and paid search specialists when they talk about what users actually see. People check the SERP for a keyword, talk about SERP features such as maps and featured snippets, and track positions on the first SERP.

Example sentences

  1. Before writing the article, look at the SERP and see what kind of pages Google is showing.

  2. Four ads now appear above the organic results on this SERP.

Common collocations

  • SERP features
  • SERP position
  • check the SERP
  • SERP analysis
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • featured snippetA highlighted answer box that a search engine may show at or near the top of the results, with text taken from one web page.
  • organic trafficVisitors who reach a website by clicking unpaid search results, rather than ads or other paid links.
  • rankTo appear in a particular position in search results; in SEO, a page ranks for a keyword when it shows up in the results for that search.

More terms: Search Engine Optimization (SEO)

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