Anchor text

How it is used

Used when discussing internal links and backlinks. Good anchor text is descriptive, while 'click here' tells readers little. Too many links with exactly the same keyword as anchor text can look unnatural to search engines.

Example sentences

1. Change the anchor text from 'read more' to 'see our pricing plans'.

2. Most backlinks use our brand name as the anchor text, which looks natural.

Common collocations

• descriptive anchor text
• exact-match anchor text
• internal links
• optimize anchor text

Related terms

• backlinkA link from another website to yours. Search engines treat good backlinks from trusted sites as a sign that a page is valuable.
• link buildingThe SEO work of getting other websites to link to your pages, for example through useful content, digital PR or partnerships.
• on-page SEOSEO work done on the page itself, such as improving the content, headings, title tag, images and internal links.
• SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.

More terms: Search Engine Optimization (SEO)

• keyword
• organic traffic
• SERP
• rank
• search intent
• meta description
• title tag
• long-tail keyword
• technical SEO
• crawl
• index
• featured snippet