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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

Alt text

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, alt text means: A short written description of an image in a page's code, read aloud by screen readers and used by search engines to understand the image.

In Turkish: alternatif metin, alt metin

How it is used

Important for both accessibility and image SEO. Editors write alt text for every meaningful image, while purely decorative images can have empty alt text. It comes from the HTML 'alt' attribute.

Example sentences

  1. None of the product photos have alt text, so screen readers just say 'image'.

  2. Write alt text that describes the image, not a list of keywords.

Common collocations

  • add alt text
  • write alt text
  • image alt text
  • missing alt text
  • on-page SEOSEO work done on the page itself, such as improving the content, headings, title tag, images and internal links.
  • technical SEOSEO work on how a site is built, so that search engines can crawl, render and index it; it covers things like speed, redirects and sitemaps.
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • keywordA word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Search Engine Optimization (SEO)

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