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Social Media & Content Creation vocabulary · Posting and Publishing

Alt text

Meaning in social media & content creation, with examples

/ˈɔːlt tekst/nounCommon term

In social media & content creation, alt text means: A short written description of an image that screen readers read aloud, so that people who cannot see the picture know what it shows.

In Turkish: alternatif metin, görsel açıklaması

How it is used

Short for alternative text. Most platforms let you write custom alt text in the advanced or accessibility settings. Good alt text describes the important details of the image and is a basic part of accessible social media.

Example sentences

  1. Remember to add alt text to every product photo.

  2. The alt text just says 'image', which doesn't help anyone; describe what's in the photo.

Common collocations

  • add alt text
  • write alt text
  • custom alt text
  • image description
  • captionThe text written with a post, which can explain the image, tell a story, ask a question or include hashtags.
  • subtitlesWritten text at the bottom of a video that shows what people are saying, either in the same language or translated.
  • postA piece of content, such as a photo, video or text, that you publish on a social media account for other people to see.
  • carouselA single post that contains several photos or videos which people swipe through one by one.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Posting and Publishing

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