Okuzeka
Social Media & Content Creation vocabulary · Posting and Publishing

Draft

Meaning in social media & content creation, with examples

/dræft/nounCommon term

In social media & content creation, draft means: A post or video that has been created and saved but not yet published, so it can still be changed.

In Turkish: taslak

How it is used

Apps such as Instagram and TikTok have a Drafts folder. You save something as a draft, send a draft to the client for approval or delete old drafts. In agencies, drafts often go through several rounds of feedback.

Example sentences

  1. I saved the video as a draft; I'll add the music tonight.

  2. The brand wants to see a draft of the reel before it goes live.

Common collocations

  • save as a draft
  • first draft
  • send a draft for approval
  • Drafts folder
  • scheduleTo set a post to be published automatically at a chosen date and time instead of publishing it right away.
  • postA piece of content, such as a photo, video or text, that you publish on a social media account for other people to see.
  • briefA document from a brand or agency that explains what content they want from a creator: the goal, key messages, deadlines and rules.
  • deliverablesThe specific pieces of content a creator agrees to produce in a deal, such as two reels, five stories and one TikTok video.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Posting and Publishing

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: