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Social Media & Content Creation vocabulary · Posting and Publishing

Cross-post

Meaning in social media & content creation, with examples

verbCommon term

In social media & content creation, cross-post means: To publish the same content on more than one platform or account, sometimes with small changes for each one.

In Turkish: çapraz paylaşım yapmak, birden fazla platformda paylaşmak

How it is used

Teams cross-post to save time, for example sharing a reel on Facebook too. Experts warn against identical posts everywhere, because each platform has its own format, length and audience. The noun is cross-posting.

Example sentences

  1. We cross-post our reels to Facebook, but we write a different caption for each platform.

  2. Don't cross-post TikTok videos with the watermark still on them.

Common collocations

  • cross-post to Facebook
  • cross-posting
  • cross-platform
  • post natively
  • repurposeTo take existing content and turn it into a new format for another platform, for example cutting a long video into short clips.
  • scheduleTo set a post to be published automatically at a chosen date and time instead of publishing it right away.
  • repostTo share someone else's post again on your own account or story, usually with credit to the original creator.
  • aspect ratioThe relationship between the width and the height of an image or video, written as two numbers such as 9:16 or 16:9.

More terms: Posting and Publishing

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