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Social Media & Content Creation vocabulary · Posting and Publishing

Hashtag

Meaning in social media & content creation, with examples

/ˈhæʃtæɡ/nounCore term

In social media & content creation, hashtag means: A word or phrase that starts with the # symbol, which groups posts on the same topic and helps people find them.

In Turkish: hashtag, etiket

How it is used

You use, add or search a hashtag, and brands create their own campaign hashtags. People disagree about how many hashtags to use; most creators now add a few relevant ones rather than long lists.

Example sentences

  1. Customers who post with our hashtag #KozmoMornings get a free coffee.

  2. Don't put thirty hashtags in the caption; three or four relevant ones are enough.

Common collocations

  • use a hashtag
  • branded hashtag
  • campaign hashtag
  • trending hashtag
  • hashtag research
  • captionThe text written with a post, which can explain the image, tell a story, ask a question or include hashtags.
  • tagTo link another account to your post, photo or comment by adding their username, so that they get a notification.
  • trendA sound, format, challenge or topic that many people copy or talk about on social media for a short period.
  • postA piece of content, such as a photo, video or text, that you publish on a social media account for other people to see.

More terms: Posting and Publishing

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