Okuzeka
Business English vocabulary · Presentations

Audience

Meaning in business english, with examples

/ˈɔːdiəns/nounCore term

In business english, audience means: The group of people who listen to a presentation or speech, or the people a message, report or product is meant for.

In Turkish: dinleyiciler, izleyiciler, hedef kitle

How it is used

Presenters are told to 'know your audience': adapt the level, language and detail to the people in the room. 'Target audience' is used for reports and marketing. You address, engage or lose an audience.

Example sentences

  1. The audience will be mostly engineers, so you can skip the basic explanations.

  2. Who is the target audience for this report: the board or the sales team?

Common collocations

  • know your audience
  • target audience
  • address the audience
  • engage the audience
  • Q&AShort for questions and answers: the part of a presentation, meeting or event when the audience can ask the speaker questions.
  • slideOne page of a presentation that is shown on a screen, usually with a title, short text, charts or images.
  • pitchA short, persuasive presentation or speech that tries to convince someone to buy a product, approve an idea or invest in a business.
  • overviewA short general description of a subject or situation that gives the main facts without going into the details.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Presentations

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: