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Graphic Design vocabulary · Logos & Branding

Key visual

Meaning in graphic design, with examples

nounAdvanced term

In graphic design, key visual means: A central visual treatment that establishes a campaign's recognisable appearance.

In Turkish: ana kampanya görseli

How it is used

Use for the visual idea adapted across campaign formats.

Example sentences

  1. The key visual uses a floating chair across every launch poster.

    A recurring visual treatment connects separate campaign pieces.

  2. We adapted the key visual to a narrow station banner.

    The central visual idea survives a change of format.

Common collocations

  • campaign key visual
  • adapt the key visual
  • conceptThe main idea behind a design and one early version of it shown to the client, explaining how the design answers the brief.
  • brand identityAll the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.

More terms: Logos & Branding

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