Reverse logo

How it is used

Use the supplied version rather than assuming automatic colour inversion is suitable.

Example sentences

1. The reverse logo remains visible on the navy packaging.

   Light logo elements contrast with the dark surrounding field.

2. We checked the reverse logo's fine details on the proof.

   Reversed details can reproduce differently from dark marks on white.

Common collocations

• reverse logo version
• white reverse logo

Related terms

• logoA designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.
• contrastA clear difference between elements, for example dark and light, big and small or thick and thin, used to attract attention and make text and shapes easy to see.

More terms: Logos & Branding

• brand identity
• brand guidelines
• wordmark
• logomark
• rebrand
• clear space
• on-brand
• logo lockup
• monogram
• brand architecture
• key visual
• supergraphic