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Graphic Design vocabulary · Logos & Branding

Brand architecture

Meaning in graphic design, with examples

nounAdvanced term

In graphic design, brand architecture means: The structure defining relationships between an organisation's brands and sub-brands.

In Turkish: marka mimarisi

How it is used

Use when deciding how related identities should show affiliation or independence.

Example sentences

  1. The brand architecture places the parent name above each product brand.

    The identity system communicates an organisational relationship.

  2. A merger forced us to reconsider the brand architecture.

    Changing brand relationships can require more than a new logo.

Common collocations

  • brand architecture model
  • endorsed brand architecture
  • brand identityAll the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.
  • brand guidelinesA document that explains how to use a brand's logo, colours, typefaces, images and tone correctly, so that everyone who works with the brand produces consistent designs.

More terms: Logos & Branding

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