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Graphic Design vocabulary · Logos & Branding

Brand identity

Meaning in graphic design, with examples

/ˌbrænd aɪˈdɛntəti/nounCore term

In graphic design, brand identity means: All the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.

In Turkish: marka kimliği, kurumsal kimlik

How it is used

A common project type in studios and agencies. You develop, create, refresh or roll out a brand identity; a designer might specialise in brand identity design. Also called visual identity.

Example sentences

  1. The brand identity includes the logo, two typefaces, a colour palette and a set of icons.

  2. We're refreshing the brand identity, not changing the company name.

Common collocations

  • develop a brand identity
  • brand identity design
  • refresh the brand identity
  • consistent brand identity
  • logoA designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.
  • brand guidelinesA document that explains how to use a brand's logo, colours, typefaces, images and tone correctly, so that everyone who works with the brand produces consistent designs.
  • colour paletteThe limited set of colours chosen for a project or brand, usually with main colours, supporting colours and neutrals, so that all designs look consistent.
  • rebrandTo change a company's or product's brand identity, such as its logo, colours, name or style, so that people see it in a new way.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Logos & Branding

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