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Graphic Design vocabulary · Logos & Branding

Logomark

Meaning in graphic design, with examples

/ˈloʊɡoʊmɑːrk/nounCommon term

In graphic design, logomark means: The symbol or graphic part of a logo, without the brand name, which can be used alone once people recognise it, for example as an app icon.

In Turkish: amblem, logo simgesi, işaret

How it is used

Used in identity projects and brand guidelines. A logomark is used with or without the wordmark; guidelines explain when each version may appear. Also called a brand mark, symbol or icon.

Example sentences

  1. On small screens we'll show only the logomark, without the company name.

  2. The logomark is a simple leaf drawn with a single line.

Common collocations

  • logomark and wordmark
  • standalone logomark
  • use the logomark alone
  • simplify the logomark
  • logoA designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.
  • wordmarkA logo made only of the brand name written in a distinctive way, without a separate symbol, as with many fashion, tech and media brands.
  • brand identityAll the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.
  • clear spaceThe minimum empty area that must be kept around a logo so that text, images and page edges do not crowd it. Guidelines often measure it with a part of the logo itself.

More terms: Logos & Branding

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