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Graphic Design vocabulary · Logos & Branding

Logo

Meaning in graphic design, with examples

/ˈloʊɡoʊ/nounCore term

In graphic design, logo means: A designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.

In Turkish: logo, amblem

How it is used

The most common branding word for clients and designers. You design, redesign, refresh, place or resize a logo; designers deliver logo files in several versions (full colour, one colour, reversed) and formats.

Example sentences

  1. Could you send the logo as a vector file? The one on the website is too small for the banner.

  2. We presented three logo concepts, and the client chose the simplest one.

Common collocations

  • design a logo
  • logo concepts
  • logo files
  • reversed logo
  • logo placement
  • wordmarkA logo made only of the brand name written in a distinctive way, without a separate symbol, as with many fashion, tech and media brands.
  • logomarkThe symbol or graphic part of a logo, without the brand name, which can be used alone once people recognise it, for example as an app icon.
  • brand identityAll the visual elements that make a brand recognisable, such as its logo, colours, typefaces, images and graphic style, used together in a consistent way.
  • clear spaceThe minimum empty area that must be kept around a logo so that text, images and page edges do not crowd it. Guidelines often measure it with a part of the logo itself.

More terms: Logos & Branding

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