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Graphic Design vocabulary · Logos & Branding

Clear space

Meaning in graphic design, with examples

/ˈklɪər ˌspeɪs/nounCommon term

In graphic design, clear space means: The minimum empty area that must be kept around a logo so that text, images and page edges do not crowd it. Guidelines often measure it with a part of the logo itself.

In Turkish: koruma alanı, güvenli alan, boşluk alanı

How it is used

Found in every set of brand guidelines. You respect, keep or define the clear space; a guide might say ‘keep a clear space equal to the height of the letter O on all sides’. Also called exclusion zone or safe zone.

Example sentences

  1. The sponsor's logo is inside our clear space; please move it at least 10 mm away.

  2. The guidelines define the clear space as the height of the symbol.

Common collocations

  • minimum clear space
  • respect the clear space
  • clear space around the logo
  • exclusion zone
  • logoA designed symbol, word or combination of both that identifies a company, product or organisation and appears on everything it produces.
  • brand guidelinesA document that explains how to use a brand's logo, colours, typefaces, images and tone correctly, so that everyone who works with the brand produces consistent designs.
  • white spaceThe empty areas around and between elements in a design. It does not have to be white; it is any space left free so the design can breathe and the content is easier to read.
  • logomarkThe symbol or graphic part of a logo, without the brand name, which can be used alone once people recognise it, for example as an app icon.

More terms: Logos & Branding

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