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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

local SEO

Meaning in digital marketing & SEO, with examples

nounCommon term

In digital marketing & SEO, local SEO means: Improving a business's visibility in searches for a specific area, such as 'dentist near me', including map results and business profiles.

In Turkish: yerel SEO

How it is used

Essential for shops, restaurants, clinics and service businesses. Local SEO includes managing the Google Business Profile, collecting reviews and keeping the business name, address and phone number (NAP) consistent online.

Example sentences

  1. For a dental clinic, local SEO matters more than ranking nationally.

  2. Our local SEO improved once we fixed the old address on three directory sites.

Common collocations

  • local SEO strategy
  • local search
  • local pack
  • Google Business Profile
  • SEOShort for search engine optimization: the work of improving a website so that it appears higher in unpaid search results and gets more visitors.
  • SERPShort for search engine results page: the page a search engine shows after someone searches, with ads, links and other types of results.
  • search intentThe real goal behind a search, for example to learn something, find a specific site, compare options or buy something.
  • keywordA word or phrase that people type into a search engine, and that marketers choose to target with their pages or ads.

More terms: Search Engine Optimization (SEO)

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