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Digital Marketing & SEO vocabulary · Search Engine Optimization (SEO)

301 redirect

Meaning in digital marketing & SEO, with examples

nounAdvanced term

In digital marketing & SEO, 301 redirect means: A redirect that permanently sends users and search engines from an old URL to a new one, so the new page can take over the old page's rankings.

In Turkish: 301 yönlendirmesi, kalıcı yönlendirme

How it is used

Used in site migrations, URL changes and when pages are merged. Developers set up 301 redirects, and SEO teams check for redirect chains and loops. A 302 redirect is temporary. The number comes from the HTTP status code.

Example sentences

  1. Set up 301 redirects from the old product URLs before the new site goes live.

  2. We lost traffic because the 301 redirects sent every old page to the home page.

Common collocations

  • set up a 301 redirect
  • redirect chain
  • 301 vs 302
  • permanent redirect
  • technical SEOSEO work on how a site is built, so that search engines can crawl, render and index it; it covers things like speed, redirects and sitemaps.
  • sitemapA file, usually in XML format, that lists the important pages of a website so that search engines can find and crawl them more easily.
  • indexTo add a web page to a search engine's database so that it can appear in search results. As a noun, 'index' is that database itself.
  • crawlTo visit web pages automatically and follow their links, which is how search engine bots discover and read content.

More terms: Search Engine Optimization (SEO)

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