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Tourism & Hospitality vocabulary · Sales & Revenue

Upselling

Meaning in tourism & hospitality, with examples

/ˈʌpselɪŋ/nounCommon term

In tourism & hospitality, upselling means: Encouraging a guest to buy a better or more expensive product or service, such as a higher room category, a better wine or a spa package.

In Turkish: üst satış, upselling, satış artırma

How it is used

A key skill in front office and F&B training. At check-in, staff might say "For only €30 more per night, I can offer you a room with a sea view." Good upselling sounds like a helpful suggestion, not pressure. The verb is upsell; selling extra items is cross-selling.

Example sentences

  1. Front desk staff get a small bonus for upselling rooms at check-in.

  2. Upselling works best when you explain what the guest gets for the extra money.

Common collocations

  • upselling at check-in
  • upselling techniques
  • upsell a room
  • cross-selling
  • upselling incentive
  • upgradeA move to a better room, seat or service than the one booked, either free of charge or for an extra payment.
  • revenue managementSetting the right prices and selling conditions for each room type, date and sales channel to earn as much as possible from the hotel's rooms.
  • room rateThe price a hotel charges for a room for one night, which can change with the season, room type and booking channel.
  • front deskThe counter near the hotel entrance where guests check in, check out, pay and ask for help; also the team that works there.

More terms: Sales & Revenue

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