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Tourism & Hospitality vocabulary · Sales & Revenue

Displacement analysis

Meaning in tourism & hospitality, with examples

nounAdvanced term

In tourism & hospitality, displacement analysis means: A revenue comparison used to judge whether accepting one booking, often a group, is worth the business it would replace.

In Turkish: yer değiştirme analizi

How it is used

Common in hotels when evaluating group requests on busy dates. It compares expected group revenue with transient or higher-rated business that may be turned away.

Example sentences

  1. Before confirming the conference block, the sales manager requested a displacement analysis for the three peak nights in October.

    Here the term refers to checking whether the group block would earn more or less than other likely bookings on those busy nights.

  2. Our displacement analysis showed that accepting the tour group would replace higher-paying FIT demand over the holiday weekend.

    In this sentence, the term identifies lost opportunity: the group would fill rooms that could likely be sold at better rates.

Common collocations

  • perform displacement analysis
  • group displacement analysis
  • displacement analysis report
  • group bookingA single reservation for many rooms or people travelling together, such as a tour group, a wedding party or a company event.
  • room rateThe price a hotel charges for a room for one night, which can change with the season, room type and booking channel.

More terms: Sales & Revenue

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