Okuzeka
Tourism & Hospitality vocabulary · Sales & Revenue

Loyalty programme

Meaning in tourism & hospitality, with examples

/ˈlɔɪəlti ˌprəʊɡræm/nounCommon term

In tourism & hospitality, loyalty programme means: A scheme in which a hotel chain or company gives regular guests points, discounts or benefits to encourage them to keep booking with it.

In Turkish: sadakat programı, üyelik programı

How it is used

Big hotel chains run loyalty programmes with member levels such as silver, gold and platinum; members collect points and may get upgrades, late check-out or free nights. Front desk staff are trained to recognise members at check-in. American English spells it program.

Example sentences

  1. Are you a member of our loyalty programme? You'd earn points for this stay.

  2. Gold members of the loyalty programme get a free late check-out until 2 p.m.

Common collocations

  • join the loyalty programme
  • loyalty points
  • loyalty member
  • membership level
  • repeat guestA guest who has stayed at the same hotel before and has come back again.
  • guest profileA record in the hotel system with a guest's personal details, past stays, preferences and special notes.
  • upgradeA move to a better room, seat or service than the one booked, either free of charge or for an extra payment.
  • late check-outPermission for a guest to leave the room later than the hotel's normal check-out time, sometimes for an extra charge.

More terms: Sales & Revenue

Practise with graded reading

Reading at the right level is the fastest way to make new words stick. Pick free English books by level: