MICE

How it is used

Said like the word mice. Hotels have MICE sales managers who sell meeting rooms, conference packages and incentive trips. MICE groups are attractive because they can fill rooms outside the main holiday season. Some people now prefer the term business events.

Example sentences

1. Antalya has become a popular MICE destination with its large congress hotels.

2. Our MICE team is preparing an offer for a 200-person sales conference in March.

Common collocations

• MICE tourism
• MICE market
• MICE sales manager
• MICE group
• MICE destination

Related terms

• meeting roomA room in a hotel that companies or groups can rent for meetings, training sessions or presentations, usually with equipment such as a projector.
• venueThe place where an event such as a conference, wedding, concert or party is held.
• coffee breakA short break during a meeting or conference when hot drinks, water and snacks are served to the participants.
• group bookingA single reservation for many rooms or people travelling together, such as a tour group, a wedding party or a company event.
• gala dinnerA special formal dinner for a celebration or event, such as New Year's Eve or a company meeting, often with entertainment and a set menu.