Shoulder night

How it is used

Used by revenue and reservations teams around events, weekends, and holidays. Hotels may price or package shoulder nights differently to protect or build demand.

Example sentences

1. Friday sold out quickly, so we offered a lower rate on the Thursday shoulder night to encourage two-night stays.

   Here the term means the night next to the main busy night, used to attract guests to stay longer around peak demand.

2. The festival's Saturday peak was full, but the revenue manager still had rooms to sell on the Sunday shoulder night.

   In this example, the term marks the adjacent night after the busiest date, where demand is weaker and needs active selling.

Common collocations

• Thursday shoulder night
• Sunday shoulder night
• price the shoulder night
• shoulder night demand

Related terms

• high seasonThe busiest time of year for tourism, when demand is strongest and hotel and travel prices are at their highest.
• length of stayThe number of nights a guest stays at a hotel, from the arrival date to the departure date.

More terms: Sales & Revenue

• upselling
• ADR
• RevPAR
• revenue management
• corporate rate
• net rate
• stop sale
• mark-up
• loyalty programme
• unconstrained demand
• room inventory
• seasonal rate