Okuzeka
Tourism & Hospitality vocabulary · Travel Agencies & Tour Operators

High season

Meaning in tourism & hospitality, with examples

/ˈhaɪ ˌsiːzən/nounCore term

In tourism & hospitality, high season means: The busiest time of year for tourism, when demand is strongest and hotel and travel prices are at their highest.

In Turkish: yüksek sezon, yoğun sezon

How it is used

Also called peak season. The opposite is low season, and the periods in between are the shoulder season. On the Turkish coast, high season is mainly the summer months; contracts and price lists show separate rates for each season.

Example sentences

  1. Room rates go up by about 40% in high season.

  2. We hire extra seasonal staff for the high season, from June to September.

Common collocations

  • in high season
  • high-season rates
  • high season prices
  • peak season
  • occupancy rateThe percentage of a hotel's available rooms that are sold over a certain period, such as a night, a month or a season.
  • fully bookedHaving no free rooms, tables or places left for a particular date because everything has already been reserved.
  • early bookingBooking a holiday or hotel stay months in advance, often to get a discount offered for bookings made before a certain date.
  • room rateThe price a hotel charges for a room for one night, which can change with the season, room type and booking channel.

More terms: Travel Agencies & Tour Operators

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