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Tourism & Hospitality vocabulary · Sales & Revenue

ADR

Meaning in tourism & hospitality, with examples

abbreviationAdvanced term

In tourism & hospitality, ADR means: Short for average daily rate: the average price paid for each room sold, calculated as room revenue divided by the number of rooms sold.

In Turkish: ortalama oda fiyatı, ortalama günlük fiyat, ADR

How it is used

One of the main hotel performance figures, reported daily together with occupancy and RevPAR. Managers say the ADR went up or dropped compared with last year. Example: €50,000 room revenue from 400 rooms sold gives an ADR of €125.

Example sentences

  1. Our ADR in August was €148, up 9% on last year.

  2. Occupancy went up, but our ADR dropped because of the discounts.

Common collocations

  • average daily rate
  • increase the ADR
  • ADR and occupancy
  • ADR growth
  • RevPARShort for revenue per available room: total room revenue divided by all rooms available for sale, or ADR multiplied by the occupancy rate.
  • occupancy rateThe percentage of a hotel's available rooms that are sold over a certain period, such as a night, a month or a season.
  • revenue managementSetting the right prices and selling conditions for each room type, date and sales channel to earn as much as possible from the hotel's rooms.
  • room rateThe price a hotel charges for a room for one night, which can change with the season, room type and booking channel.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Sales & Revenue

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