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Sales & Retail vocabulary · Targets, Metrics & Commission

Attachment rate

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, attachment rate means: The proportion of eligible main-product sales that include a specified additional product or service.

In Turkish: ek ürünün ana satışa eşlik etme oranı

How it is used

Define the main product and the added item before calculating the rate; eligibility affects the denominator.

Example sentences

  1. The case attachment rate is thirty percent because thirty of one hundred phone sales included a case.

    The denominator consists of eligible main-product sales.

  2. We track the warranty attachment rate separately from accessory sales.

    Different additional offers require separately defined measures.

Common collocations

  • accessory attachment rate
  • service attachment rate
  • cross-sellTo sell a customer a different but related product in addition to the one they are buying, such as a case with a new phone.
  • conversion rateThe percentage of people who take a desired next step, such as store visitors who buy something or leads who become customers.

More terms: Targets, Metrics & Commission

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