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Social Media & Content Creation vocabulary · Brand Deals and Monetization

In perpetuity

Meaning in social media & content creation, with examples

phraseCommon term

In social media & content creation, in perpetuity means: For an indefinite duration, without a stated end date, especially in descriptions of contractual rights.

In Turkish: süresiz olarak

How it is used

Often follows license or use in rights discussions; the phrase concerns duration, not which rights are granted.

Example sentences

  1. The draft allows the brand to use the photographs in perpetuity.

    The permission is described without a stated expiration.

  2. She asked whether in perpetuity applied to every platform listed.

    Duration is considered together with the scope of permission.

Common collocations

  • license in perpetuity
  • use in perpetuity
  • usage rightsPermission for a brand to use a creator's content for a set period, for example on the brand's own channels or in paid ads.
  • content licensingThe process of granting permission for a brand, platform, or partner to use content under agreed conditions such as time, place, and purpose.

More terms: Brand Deals and Monetization

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