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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Dark post

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, dark post means: An advertisement delivered to a selected audience without appearing as an ordinary post in the account's public feed.

In Turkish: profil akışında yayımlanmayan reklam

How it is used

Advertisers use dark posts for targeted variants; dark does not mean invisible to recipients or exempt from ad transparency tools.

Example sentences

  1. The dark post tested a regional offer outside the main profile feed.

    The ad is distributed without an ordinary feed publication.

  2. We reviewed the dark post's wording before approving the targeted campaign.

    The unpublished-feed placement still requires content review.

Common collocations

  • create a dark post
  • dark post campaign
  • sponsored postA post that a brand has paid for, in which a creator or account promotes the brand's product or service.
  • boostTo pay a platform to show an existing post to more people, often a chosen target group, which turns the post into a simple ad.

More terms: Brand Deals and Monetization

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