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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Makegood

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, makegood means: Replacement advertising or content supplied to address an agreed delivery that was missed or fell short.

In Turkish: telafi yayını, telafi hizmeti

How it is used

Agencies arrange a makegood after underdelivery; the remedy depends on the deal and is not automatically a cash refund.

Example sentences

  1. The agency offered a makegood after the scheduled placement was missed.

    Additional delivery is proposed to remedy the missed placement.

  2. The makegood includes one replacement story on an agreed date.

    A specific replacement item defines the remedy.

Common collocations

  • offer a makegood
  • agree on a makegood
  • deliverablesThe specific pieces of content a creator agrees to produce in a deal, such as two reels, five stories and one TikTok video.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.

More terms: Brand Deals and Monetization

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