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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Cost per view

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, cost per view means: Campaign spending divided by video views that qualify under the platform or report's counting rules.

In Turkish: izleme başına maliyet

How it is used

Often abbreviated CPV; view thresholds vary, so identify the counting rule when comparing campaign costs.

Example sentences

  1. The cost per view uses the platform's qualifying-view definition.

    Only views meeting the stated rule enter the calculation.

  2. A low cost per view does not reveal how much of the video people watched.

    Unit cost and viewing depth measure different things.

Common collocations

  • calculate cost per view
  • target cost per view
  • watch timeThe total amount of time people have spent watching a video or a channel's videos, usually shown in minutes or hours.
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.

More terms: Brand Deals and Monetization

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