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Social Media & Content Creation vocabulary · Algorithms and Analytics

Skip rate

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, skip rate means: The proportion of counted exposures or starts that users skip, using a specified action and timing rule.

In Turkish: atlama oranı

How it is used

State what qualifies as a skip and the denominator; scroll-away and ad-skip measures may differ.

Example sentences

  1. Our skip rate divides departures within the first two seconds by recorded video starts.

    Both the early-departure threshold and the denominator are explicit.

  2. The revised opening reduced the skip rate in this test.

    Fewer counted starts ended in the defined early departure.

Common collocations

  • reduce skip rate
  • video skip rate
  • hookThe first few seconds of a video or the first line of a post, designed to grab attention and make people keep watching or reading.
  • audience retentionA measure of how much of a video people watch before they leave, often shown as a graph or a percentage.

More terms: Algorithms and Analytics

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