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Social Media & Content Creation vocabulary · Brand Deals and Monetization

Earned media value

Meaning in social media & content creation, with examples

nounCommon term

In social media & content creation, earned media value means: An estimated monetary value assigned to unpaid publicity or engagement using a particular valuation model.

In Turkish: kazanılmış medya değeri

How it is used

Often abbreviated EMV; methods differ, and the estimate is neither actual revenue nor a universal measure of profit.

Example sentences

  1. The report explains the assumptions behind its earned media value estimate.

    The estimated amount depends on the chosen model.

  2. We did not present earned media value as campaign sales revenue.

    Publicity valuation is distinguished from money actually earned.

Common collocations

  • estimate earned media value
  • earned media value model
  • analyticsThe data and tools that show how an account and its content perform, such as reach, views, engagement and audience details.
  • brand dealAn agreement in which a brand pays a creator, in money or products, to make content that promotes it.

More terms: Brand Deals and Monetization

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