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Sales & Retail vocabulary · Sales Process & Pipeline

Sales enablement

Meaning in sales & retail, with examples

nounAdvanced term

In sales & retail, sales enablement means: The provision of training, content and tools that help sellers conduct effective sales conversations.

In Turkish: satış ekibini bilgi ve araçlarla destekleme

How it is used

Use for an organised support function, not simply the existence of a sales training session.

Example sentences

  1. Sales enablement replaced outdated presentation slides and coached reps on the new product.

    The work combines usable materials with guidance on applying them.

  2. Our sales enablement team listens to calls to identify gaps in product knowledge.

    Support priorities can be based on observed selling difficulties.

Common collocations

  • sales enablement team
  • sales enablement materials
  • sales repA person whose job is to sell a company's products or services to customers, by phone, online or in person; short for sales representative.
  • sales pitchA planned talk or presentation in which a seller explains why a product is right for a customer and tries to persuade them to buy.

More terms: Sales Process & Pipeline

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